Digital Wellbeing for Artists and Craft Makers by Katya Buryakova
Updated: Apr 19
I see it everywhere, all the time. Someone is better than me, better looking AND a better artist. Look at them - they are posting their work all the time, and I just can’t post anything. My work is awful.
So much said about Digital Wellbeing, and so little said about how social media affects artists.
Yes, we are artists.
Yes, we are visual people.
Yes, sometimes we are quite insecure.
I’m a Digital Development Officer and Graphic Designer and I truly love technology. Information flow doesn’t bother me that much and I’m an active social media user, like lots of my colleagues’ artists. Social media enables artists at all levels and skills to market themselves free of charge. Places like Facebook, Instagram, LinkedIn, and TikTok allow us to share our process, connect with other artists, and attract an audience and potential buyers.
Yes, our work is visual and we need to use visual platforms to market our art and craft. That is where a tricky (in my opinion part) kicks in.
Question 1: “Does the number of followers represent the quality of art?”
Answer 1: “No”.
The number of followers on social media does not necessarily represent the quality of the art. While having a large following can help an artist gain exposure and recognition, it doesn’t necessarily mean that their art is of higher quality than someone with fewer followers.
Art is subjective, and what one person considers high-quality art, another person might not. Additionally, social media algorithms, marketing strategies, and the artist’s ability to engage with their audience can all influence the number of followers they have, regardless of the quality of their art.
Question 2: “Should I work in a certain style to get recognition in social media?”
Answer 2: “No”.
Some artists find success by working in a particular style that resonates with their audience on social media. Yes, they get followers quickly.
However, it’s also important to stay true to your own artistic vision and style. Creating work that you are passionate about and that showcases your unique voice and perspective can help you build a dedicated following of fans who appreciate your art for what it is, rather than just following the latest trends.
Ultimately, the most important thing is to create art that you are proud of and that speaks to you personally. If you are happy with your work and continue to create and share it regularly, you will probably attract an audience that appreciates and supports your art, regardless of the style or theme.
If you are an artist or a maker and you feel bad from constantly looking at other creatives, please, take a break. It’s completely fine.
Here are some tips for Digital Wellbeing:
Take breaks: It’s important to take breaks from technology to give your mind and body a chance to rest. Take a few minutes each hour to stand up, stretch, and walk around.
Practice mindfulness: Practice mindfulness techniques to help you stay focused and present when using technology. Take deep breaths, meditate, or simply take a moment to notice your surroundings.
Stay active: Make time for physical activity and outdoor activities. This can help counteract the sedentary nature of using technology.
Prioritise sleep: Make sure you are getting enough sleep, as lack of sleep can affect your overall well-being. Turn off your devices at least an hour before bedtime to give your brain a chance to wind down.
Useful apps and links
1. https://learndigital.withgoogle.com/digitalgarage/course/digital-wellbeing - Intro to Digital Wellbeing. Learn how to develop and maintain healthy tech habits.
2. https://wellbeing.google/ - Find a balance with technology that feels right for you.
All those tips help me to deal with my anxiety and keep afloat.
Take your time and please, be yourself. ❤️