SEO Basics for Artists and Makers - Straightforward and Easy
Updated: Apr 21
I promise, it won't be scary. Only a wee bit.
So, let's start with an introduction.
My name is Katya, and I'm an artist with a lot of love for technology. I've been studying graphic and web design, classical art and art history, which led me to become a Digital Development Officer at Craft NI in Belfast.
I meet lots of Makers and Artists every day and we talk about the digital world and how to keep up with fast-paced, ever-changing technology progress and use that technology for growing art and craft business.
Today I'm going to talk about SEO basics and how to incorporate it into your website.
1. What is SEO?
SEO stands for “search engine optimization.” In simple terms, it’s a set of processes aimed at improving your website’s visibility in search engines (such as Google). All with the goal of getting more organic traffic. The better SEO you have, the easier it will be for your customers to find you online.
2. What is Organic Traffic?
The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. In other words, those people just find your name or the name of your business in Google and you don't pay anything for it.
3. Why Is SEO Important?
In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
4. How Does SEO Work?
Google uses relatively complex processes, known as “algorithms,” to rank pages. You don’t need to know how search algorithms work. (Actually, nobody does with 100% certainty.) These algorithms take into account a huge number of ranking factors to decide where a specific page should rank.
5. What is Rank in SEO?
Rankings in SEO refer to a website’s position on the search engine results page.
It is essential to grow your organic page ranking because the higher you rank on a search engine result page, the more likely people will view you and click through to your website.
6. How to grow your Ranking?
Publish Relevant, Authoritative Content. Quality content created specifically for your intended user increases site traffic.
Keywords. Keywords are words and phrases that people use to find online content, and that brands can then use to connect with people who are looking for their products and services. Use relevant keywords for you!
Blogging. Write about your art practice and involve more people in your online presence. Plus, use the right keywords.
SEO is a very complex subject, but I recommend learning at least a bit of it, so you can make a decision - could I optimise my website myself or I need to hire specialist?
Useful Video for SEO basics
Useful Links for SEO basics
Big thank you to all authors who wrote such amazing articles.